My full time job involves hands-on support of multiple product teams and their roadmaps end-to-end, maintaining visibility into XD effort at org level, ensuring high quality and consistency of the product, fostering growth of my junior colleagues while finding ways to grow myself.
When that’s not enough I’m neck deep in a side gig, be it a startup, a personal project, a momentary inspiration, or my long time favorite — yet another wayfinding piece nobody asked for.
Domains
- Accounting
- b2b
- Cloud platform
- Dev tools
- Document processing
- ERP
- Fintech
- Real-time data
Selected artifacts
Vertice
Cloud expense startup that needed UX care. In close cooperation with owner, PM and dev team we took it from zero to hero in less than three months.
Fio bank
Re-design attempt of a banking app (as well as web — let’s leave it out for now though) I've been using and felt less than exciting.
I find myself doing unprompted exercises like this every now and then.

ThirtyTags
This was a personal project, taking a chance at productizing an idea: cherry picking hashtags that help promote content on Instagram where 30 is the limit. A valuable experience even though it didn’t work out in the end (some other did).
NetSuite cloud ERP
Among plenty of things, I find this one highly indicative of what we’ve been doing at NetSuite. This is admin-oriented tool for transferring customizations between accounts. While aimed at technical user, it wraps complexity in an elegant, meaningful, digestible package.


Transit maps
I think I’ve been producing these since I've learned they exist, can talk about them indefinitely (and I do), and am fortunate enough to see some of them brought to life and some others featured online.
As a matter of fact, I find wayfinding tasks uniquely challenging, humane, rewarding, and relevant to pretty much every aspect of user experience, something every designer should try at least once in their lifetime.

Kasssa
E-invoicing startup I was helping with in design department. Business perspective I’d gained while working full time on cloud ERP by then helped figure this one out rather quickly, I must say.


RaccoonDoc
We’re looking at a human-in-the-loop AI-powered document processing platform here. Over a year worth of intermittent work, it’s got two flavors to it: customer facing dashboard, and admin backend (should be easy to guess which is which, huh?). With products assuming technical user in front of the screen, user experience is often a victim of other priorities. This wasn't the case.
Texty
Yet another curiosity brain teaser for a local news outlet with data-driven reporting DNA, which I was avid reader of and felt there must be a better way to showcase their strengths.

Edify
Tutoring marketplace startup, they kept it fast and slim. Well-known patterns are often what gets the job done in this kind of projects — and we went with some (quite evident on this particular screen).

NASA
An open competition for ISS crew smart watch app design that NASA (yes, that one) held back in the day. You absolutely don’t miss opportunities like this — and I didn’t. I didn’t win either (I was shortlisted though). Fun stuff.




Identity
This of course normally goes beyond logos. Yet I find them the most stimulating, demanding and enjoyable part. In a sense, the pinnacle of creative thinking.
